Naked Roaster Coffee
- Rebranding
- Marketing Strategy
Naked Roaster Coffee is a coffee roaster brand based in the UK supplying fresh ethically sourced coffee.
NRC aim to provide a bespoke coffee experience for customers; combining the freshness and efficiency of roasting process with prompt courier and efficient customer service.
The new approachable and ethical rebrand focuses on highlighting the brand’s commitment to sustainability, transparency, and community engagement. We redesigned the logo with warm earthy tones and a friendly smile under the ‘o’ symbolising the brand’s openness and approachability. With this new rebrand, Naked Roaster Coffee stands for warmth and compassion, inviting coffee lovers to savour their favorite brew.